How is the market?

Now, you’re probably thinking, the market is hot right now I can sell for millions!

Or the market is slowing down, I shouldn't sell, right? 

Let’s address this. 

There are three factors that affect the sale of a home. 

The Market, The Condition and The Price. 

You can control 2 of those. 

You can control the condition of your home and the price of your home. 

You cannot control the market. 

Luckily, here in Palm Beach County we have a very steady market. 

Not a sellers market, and not a buyers market. 

Right in between. 

Average days on market is just under 60 days. 

That's why at exit we ask for 90 days from you. 

If we can't sell your home in under 90 days, then it may be because of the condition or the price. 

Take Khalid and Jenny for example. 

They were selling their home for 2 million dollars. 

We warned them that it may be ah ...

What is the condition of my house? 


Now let’s talk on to the condition of your home. Something that you can control. 


You’re probably thinking, ugh, I’ll need to hire a moving company move out, get a staging company and spend thousands on staging for months and months, right?  Wrong. 


In San Francisco, where home prices average in the millions, a staging company is Major KEY. A good stage can increase your sale price by up to 14% over there. That’s about a $100,000 increase in price because of a staging. Definitely worth an investment of a few thousand dollars. 


Here, in Florida, not worth it. We can empty your home, we can rearrange your furniture, or we can do a digital staging. A digital staging is where we have a photoshop expert make your house looks great. Long story short, staging is not necessary in Florida. 


But what is necessary, is that we know the age and condition of your AC unit, water heater a ...

How should I price my home?

Now let’s talk about pricing. Pricing your home, it’s a touchy subject, right? Right, it can be. But there are two ways of thinking of this. Emotionally and logically. 

Logically, you know there is a price someone is ready and willing to pay for your house. 

Emotionally, you believe your home is the best home in town. 

And that’s okay.  Price it like it’s the best. 

We usually recommend a 5% decrease every 3 weeks for that reason.

Take Justin and Jenny for example. 

They spent 3 months on the market before finally adjusting their price.  After the first reduction we saw traffic double and went under contract the next week.  Testing prices works, which is a relief, right? 

Now, that is how the Exit Marketing plan works. Isn’t that cool?

-Matthew CroninExit Realty MiznerMatt@ExitRealtyMizner.comCell: (603)531-1035P.s. If you'd like to find the value of your hh ...

How to Avoid a Disappearing Real Estate Agent
Now you’re probably thinking, these real estate agents will just put my house on the MLS and never talk to me again, right? 

They’ll just disappear, right?
I was like that as a realtor once, when I was just starting out.
I would take a listing and get yelled at in 3 weeks when my clients hadn’t heard from me.
Then I started scheduling a weekly call.
I put that weekly call in my calendar and made an alert until I made that call.
Now, you get a call from us realtor every Friday between 12-2:00.
On that call we will talk about a few things.
One, we will talk about the feedback we got from other realtors.
Two, we will talk about any offers that we have received.
Both Verbal and written offers.
If we get an offer it must be accompanied by a pre-approval letter from a bank, or a proof of funds letter if it is a cash offer.
We will call the bank to verify funds or the pre approval before you sign or ...

What Happens After An Offer

Now, accepting an offer is just a step in the right direction when selling your home.
Once an offer is accepted we need you to know what the next steps look like and what each party must do to fulfill their obligations.
That’s what we, as agents, are here for.
The word Agent, in greek, translates into the word catalyst.
We create the chemistry needed to make a deal happen.

And the steps that happen after an accepted offer are key chapters in our chemistry book.
Here is an example of what these steps look like.

You’ll get a form like this from us after accepting an offer.

But first take a look at Jess and Mike. 


At first they were trying to sell their house by themselves.
Without an agent. For sale by owner.
They had a few offers. Mostly low ball offers from investors.
But they got one good offer from a neighbor.
That neighbor was a lawyer and tried to maneuver around them with some tricky paperwork after h ...